Brand Comparison
Biotique vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.7)
Rating7.7/109/10
Price RangeBudget ($)Budget ($)
Founded19922014
OriginIndiaSouth Korea
Products519
Best Fornormal, Oily, Combo, DryCombo, Oily, Sensitive, Dry
PhilosophySwiss-biotech-meets-ayurveda — every product pairs a classical Indian herb with modern biotech extraction.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Biotique
The Indian drugstore staple with surprising depth. Bio Papaya Scrub and Bio Morning Nectar Sunscreen are cult classics. Nothing rivals Biotique for price.
Pros
- ✓ Drugstore price
- ✓ Good ayurveda classics
- ✓ Wide pharmacy distribution
Cons
- ✗ Mass-market formulas
- ✗ Packaging dated
- ✗ Fragrance-heavy
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
