Brand Comparison
Biologi vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Biologi
Biologi's serums are unusual: single-plant-extract formulas with no preservatives, no emulsifiers, and no water — just the plant's own liquid, extracted cold. The Bf Bakuchiol + Finger Lime Cucumber Serum is a genuinely novel product. Short shelf life is the honest trade-off.
Pros
- ✓ Single-ingredient focus
- ✓ No preservatives or fillers
- ✓ Strong native-Australian sourcing
Cons
- ✗ Short shelf life (60-90 days open)
- ✗ Premium pricing
- ✗ Small range
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
