Brand Comparison
BIOHEAL BOH vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.5)
BIOHEAL BOH
BIOHEAL BOH started life in 2013 as one of Olive Young's first major skincare private labels — what's basically the Korean equivalent of Sephora Collection — and has spent the last decade quietly evolving into a sophisticated bio-science brand that no longer reads as a house brand at all. The Probioderm line is the centerpiece: the 3D Lifting Cream is built around 150,000 micro-collagen capsules per jar plus 17 peptides, and the Collagen Remodeling Serum (formerly the Tightening Collagen Serum) packs 45,000 micro-collagen capsules with 12 peptides, PHA, and LHA into a lightweight texture that delivers measurable pore-tightening in clinical testing. Add the Panthecell Repair Cica Cream for the sensitive-skin tier, and you have a focused, ingredient-led lineup at sub-$40 pricing that punches into actual derma-cosmetic territory. Particularly worth a look if you like the medical-skincare aesthetic but don't want the Drunk Elephant price tag.
Pros
- ✓ genuine sub-$40 derma-cosmetic positioning
- ✓ Probioderm capsule technology is well-documented and well-formulated
- ✓ decade of refinement under Olive Young's house-brand system
- ✓ broad lineup covers sensitive skin (Panthecell) through anti-aging (Probioderm)
Cons
- ✗ limited Western brand recognition relative to formulation quality
- ✗ the Olive Young-house-brand origin still slightly overshadows the science
- ✗ fragrance present in the Probioderm line
- ✗ newer to US distribution — restricted to Olive Young Global, Amazon, and select Sephora SKUs
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
