Brand Comparison

Beyoung vs Beauty of Joseon

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Higher editor rating (9 vs 8.1)

Beyoung Beauty of Joseon

Rating8.1/109/10

Price RangeMid-Range ($$)Budget ($)

Founded20172014

OriginBalneário Camboriú, BrazilSouth Korea

Products419

Best ForOily, Combo, Acne-ProneCombo, Oily, Sensitive, Dry

PhilosophyBrazilian skincare born from professional aesthetics — booster serums, matte formulations, and the oil-control expertise of a brand built for tropical climate.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.

Beyoung

Beyoung started in the professional aesthetics channel and crossed into consumer retail with a lineup built around Brazilian skin's number-one complaint: oil. The Booster Matte is the hero — a silicone-free mattifying serum that controls sebum without drying. The brand's clinical-channel roots show in the formulation discipline: high concentrations, minimal filler, and packaging that reads dermatologist-office rather than Instagram-aspirational.

Pros

✓ professional aesthetics heritage — formulations have clinical backing
✓ Booster Matte is genuinely effective oil control
✓ silicone-free across the line
✓ mid-tier pricing for clinical-grade actives

Cons

✗ brand awareness still building outside southern Brazil
✗ limited international availability
✗ packaging is clinical-functional, not magazine-pretty
✗ some products only available through aestheticians

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros