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Home
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/Astalift vs Beauty of Joseon

Brand Comparison

Astalift vs Beauty of Joseon

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Higher editor rating (9 vs 8.3)

Astalift Beauty of Joseon

Rating8.3/109/10

Price RangeMid-Range ($$)Budget ($)

Founded

2007

2014

OriginJapanSouth Korea

Products319

Best ForMature, dullness, Dry, normalCombo, Oily, Sensitive, Dry

PhilosophyFujifilm's pivot from photo film to skincare — astaxanthin and nano-delivery technology.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.

Astalift

When Fujifilm's film business started evaporating in the 2000s, they asked: what else do we know how to do? Turns out a lot of film chemistry applies to skincare — specifically antioxidant stability and particle-size control. Astalift is the result, and it's surprisingly great. The Jelly Aquarysta (a pre-essence "jelly") is the brand's weird, brilliant hero.

Pros

✓ Fujifilm's film-chemistry heritage is real engineering
✓ Jelly Aquarysta has a genuine cult following
✓ Astaxanthin is a well-studied antioxidant
✓ Nano-delivery tech that actually penetrates

Cons

✗ Sunset-pink color from astaxanthin can stain
✗ Fragranced
✗ Range is narrow
✗ Marketing leans heavily on the Fujifilm angle

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros

✓ Exceptional price-to-performance ratio
✓ Relief Sun SPF 50+ is a standout product
✓ Hanbang ingredients backed by real formulation
✓ Elegant textures despite budget pricing

Cons

✗ Limited product range compared to larger brands
✗ Hanbang marketing can feel vague
✗ Some products sell out frequently

Top Astalift Products

Astalift Astalift Essence Destiny — J-beauty essence

Astalift

Astalift Essence Destiny

Fine LinesDullness

Astalift Jelly Aquarysta — J-beauty essence

Astalift

Jelly Aquarysta

Fine LinesDullness

Astalift Astalift The Serum Multitune — J-beauty serum

Astalift

Astalift The Serum Multitune

HyperpigmentationDullness

Top Beauty of Joseon Products

Beauty of Joseon Apricot Blossom Peeling Gel — K-beauty exfoliant

Beauty of Joseon

Apricot Blossom Peeling Gel

combination8/10

DullnessDryness

Beauty of Joseon Calming Serum: Green Tea + Panthenol — K-beauty serum

Beauty of Joseon

Calming Serum: Green Tea + Panthenol

RednessSensitivity

Beauty of Joseon Radiance Cleansing Balm — K-beauty cleanser

Beauty of Joseon

Radiance Cleansing Balm

DullnessDryness

Beauty of Joseon Dynasty Cream — K-beauty moisturizer

Beauty of Joseon

Dynasty Cream

DrynessFine Lines

Beauty of Joseon Ginseng Cleansing Oil — K-beauty cleanser

Beauty of Joseon

Ginseng Cleansing Oil

DrynessDullness

Beauty of Joseon Ginseng Essence Water — K-beauty essence

Beauty of Joseon

Ginseng Essence Water

DrynessFine Lines

Explore Astalift →Explore Beauty of Joseon →