Brand Comparison
Amorepacific vs Hera
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Hera
Higher editor rating (9 vs 8.5)
Amorepacific
Amorepacific is the mothership: parent company of Sulwhasoo, Laneige, Innisfree, Hera, Iope and a dozen more. Its own-named luxury line is less famous outside Korea than its subsidiaries but centers the same R&D — Jeju green tea, red ginseng, bamboo sap — at true luxury prices. Get it if you want the purest expression of Amorepacific's 80 years of hanbang formulation without the Sulwhasoo branding tax.
Pros
- ✓ 80 years of formulation R&D
- ✓ green-tea-forward signature
- ✓ discrete luxury packaging
- ✓ used by beauty editors quietly
Cons
- ✗ very expensive
- ✗ availability limited outside Korea
- ✗ line overlaps with sister brands
Hera
Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.
Pros
- ✓ AmorePacific-backed luxury
- ✓ Black Cushion is iconic
- ✓ Strong skincare lineup beyond cushions
- ✓ Premium texture quality
Cons
- ✗ Luxury pricing across the board
- ✗ Less Western distribution
