Brand Comparison
AMIRO vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8)
AMIRO
AMIRO quietly became one of the most trusted at-home device brands in the Korean skincare community, thanks to genuinely effective LED and RF offerings at prices well below Cellreturn or LG. The HD Daylight mirror is a cult makeup artist favorite and the R1 Pro is the closest thing to a clinic RF treatment you can buy for under $300.
Pros
- ✓ Clinical-level results at consumer prices
- ✓ Clean, minimal Apple-like industrial design
- ✓ Strong app integration and usage tracking
Cons
- ✗ Limited to device category — no topicals
- ✗ Some devices require consistent use to see results
- ✗ Global warranty is less robust than premium rivals
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
- ✗ Overkill for anyone under 35
