Brand Comparison
AMIRO vs Hera
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Hera
Higher editor rating (9 vs 8)
AMIRO
AMIRO quietly became one of the most trusted at-home device brands in the Korean skincare community, thanks to genuinely effective LED and RF offerings at prices well below Cellreturn or LG. The HD Daylight mirror is a cult makeup artist favorite and the R1 Pro is the closest thing to a clinic RF treatment you can buy for under $300.
Pros
- ✓ Clinical-level results at consumer prices
- ✓ Clean, minimal Apple-like industrial design
- ✓ Strong app integration and usage tracking
Cons
- ✗ Limited to device category — no topicals
- ✗ Some devices require consistent use to see results
- ✗ Global warranty is less robust than premium rivals
Hera
Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.
Pros
- ✓ AmorePacific-backed luxury
- ✓ Black Cushion is iconic
- ✓ Strong skincare lineup beyond cushions
- ✓ Premium texture quality
Cons
- ✗ Luxury pricing across the board
- ✗ Less Western distribution
