Brand Comparison
ALLIE vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Larger product range
ALLIE
The Extra UV Gel in the pink tube is the Japanese drugstore sunscreen. It sits well under makeup, survives humid Tokyo summers, and costs roughly ¥1,800. If Anessa is the premium tier, ALLIE is the everyday workhorse — and for most skin types, that's the smarter pick.
Pros
- ✓ Drugstore pricing
- ✓ Excellent under-makeup finish
- ✓ Multiple formats (gel, essence, tone-up)
Cons
- ✗ Contains alcohol
- ✗ Scented
- ✗ Primarily JP market
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
