Brand Comparison
Adcos vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangePremium ($$$)Budget ($)
Founded19972014
OriginSão Paulo, BrazilSouth Korea
Products1219
Best ForMature, Combo, hyperpigmentationCombo, Oily, Sensitive, Dry
PhilosophyClinical dermocosmetic Brazilian skincare — dermatologist-developed and actives-led.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Adcos
The dermatologist-office Brazilian brand. Filler Perfect and Photoprotection lines are the heroes.
Pros
- ✓ Dermatologist-recommended in Brazil
- ✓ Genuine actives-led
- ✓ Pharma-grade packaging
Cons
- ✗ Premium for Brazilian market
- ✗ Clinical vibe — not spa
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
