Brand Comparison

Abib vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 7.5)

Abib The History of Whoo

Rating7.5/108.8/10

Price RangeBudget ($)Premium ($$$)

Founded20172003

OriginSouth KoreaSouth Korea

Products95

Best ForSensitive, Dry, ComboMature, Dry

PhilosophypH-balanced skincare with a focus on maintaining the skin's acid mantle. Every product formulated at skin-compatible pH levels.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

Abib

Abib's pH-first philosophy isn't just marketing — they formulate every product at skin-compatible pH levels, which is more than most brands bother to do. Their sheet masks are among the best in the category: good fit, good essence, no sticky residue. A quiet brand doing the fundamentals right without needing to shout about it.

Pros

✓ Genuinely pH-balanced formulations
✓ Sheet masks are best-in-class
✓ Clean, minimal ingredient approach
✓ Good for sensitive and reactive skin

Cons

✗ Small product range
✗ Brand is less well-known internationally
✗ Sheet masks are single-use (eco concern)
✗ Limited innovation beyond pH focus

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros