Brand Comparison
Abib vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.5)
Abib
Abib's pH-first philosophy isn't just marketing — they formulate every product at skin-compatible pH levels, which is more than most brands bother to do. Their sheet masks are among the best in the category: good fit, good essence, no sticky residue. A quiet brand doing the fundamentals right without needing to shout about it.
Pros
- ✓ Genuinely pH-balanced formulations
- ✓ Sheet masks are best-in-class
- ✓ Clean, minimal ingredient approach
- ✓ Good for sensitive and reactive skin
Cons
- ✗ Small product range
- ✗ Brand is less well-known internationally
- ✗ Sheet masks are single-use (eco concern)
- ✗ Limited innovation beyond pH focus
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
