Body Cupid
budgetEst. 2014· India
Affordable Indian body-first skincare — niche accessible pricing.
Combination
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Body Cupid's Luxe Butter range and Pink Sugar body mists have quiet cult status in India, largely because they cost ₹400-600 and smell like luxury brands that cost 8× more. The face line is weaker but the body products are the reason to know the name.
Strengths
- + Excellent body product pricing
- + Good body mists
- + Clean-label positioning
Weaknesses
- − Heavy fragrance
- − Face range underwhelming
- − Limited presence outside India
The Body Cupid Story
Body Cupid launched in 2014 in Mumbai, initially as a body-focused DTC brand selling primarily through Amazon India and Nykaa. The company grew steadily and in 2023 acquired WOW Lifesciences (parent of WOW Skin Science), making the Body Cupid group one of India's largest mass-market clean-beauty conglomerates. The Body Cupid brand itself remains body-forward.
All Body Cupid Products
1 products reviewed and rated.
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