Khadi Natural vs Minimalist — side by side, no bias.
Our pick
2% Salicylic Acid Serum
8.3/10 · Minimalist
| Ubtan Scrub | 2% Salicylic Acid Serum | |
|---|---|---|
| Brand | Khadi Natural | Minimalist |
| Category | exfoliant | exfoliant |
| Editor Rating | 7/10 | 8.3/10 ★ |
| Category | exfoliant | exfoliant |
| Texture | Paste scrub | Lightweight watery serum |
| Finish | Buffed glow | Clarified, decongested, mattified |
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| Verdict | Classic Indian ubtan scrub — turmeric, chickpea flour, walnut. Cooperative-made, very cheap. | Minimalist's best-selling BHA serum — and the acne-fighting product that put the brand on India's skincare map. The formulation is deliberately minimal: 2% salicylic acid (the maximum OTC concentration in most markets) for oil-soluble pore penetration and comedone dissolution, supported by zinc PCA (sebum regulation + antimicrobial support). No unnecessary botanicals, no fragrance, no filler actives — just the BHA and its support system. The brand's transparent labeling philosophy means the 2% concentration is verified, not marketing. At ~₹649 (~$8) for 30ml, the price point democratized active skincare for India's massive Gen-Z acne-prone population. 90% of clinical subjects saw visible clarity in 4 weeks. The serum that proved Indian consumers wanted ingredient-first skincare at honest pricing. |
