The Indian PIH-First Routine

Post-inflammatory hyperpigmentation is the dominant skin concern across South Asian populations, and Indian DTC brands have built a generation of effective, affordable PIH-first formulations. This edit pulls the seven products that build the complete routine: cleanser, brightening serum, niacinamide, multi-active moisturizer, sunscreen with iron oxides where possible, and the targeted acid + retinol nights. The full routine costs under $50 — a fraction of the international equivalent — and the formulations are climate-engineered for Indian humidity. Whether you're managing post-acne marks, melasma, or general unevenness on melanin-rich skin, this is the budget-first toolkit that actually works.