The Anua Heartleaf & Peach Stack

Anua is the Korean indie brand that proved K-beauty drugstore-tier could compete with prestige formulations on substance. Founded in 2018 and built around Houttuynia cordata (Korean heartleaf), the brand's Heartleaf 77 Toner and Heartleaf 77 Clear Pad became TikTok phenomena in 2022-2023 — and built one of the most-cited K-beauty cult catalogues of the post-Beauty of Joseon era. This edit is the complete Anua routine: the heartleaf line (Toner, Clear Pad, Cleansing Oil, Cleansing Foam, Silky Moisture Sun Cream) for sensitive-skin daily care, the Peach 70 line (Niacin Serum, Niacin Essence Toner, Niacin Enriched Cream) for brightening, the Birch 70 line (Moisture Boosting Serum, Moisture Boosting Cream) for hydration support, and the PDRN line (Hyaluronic Acid Capsule Serum) for the modern anti-aging tier. Eleven products covering every step where Anua delivers — the complete Anua routine, ranked.