JOIK Organic
Estonian organic skincare with Nordic forest botanicals and ECOCERT certification.
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JOIK is the under-the-radar Baltic skincare brand earning a quiet European following. Nordic botanicals (cloudberry, sea buckthorn, birch, lingonberry), ECOCERT certification across most of the line, and pricing that makes ECOCERT skincare actually accessible. Less famous than the headline Nordic brands, more interesting on the formulation side.
Strengths
- + ECOCERT certified across line
- + Nordic forest botanical sourcing
- + Accessible pricing for organic skincare
- + Strong sustainability credentials
Weaknesses
- − Limited distribution outside Europe
- − Branding feels niche
- − Less buzz than headline Nordic brands
The JOIK Organic Story
JOIK Organic launched in 2007 in Tallinn, Estonia, as a clean-beauty brand built around Baltic and Nordic forest botanicals — cloudberry, sea buckthorn, birch sap, lingonberry. The brand gained ECOCERT certification across most of its range early on, and has expanded into face, body, hair, and home-fragrance lines while retaining the small-batch botanical-rich identity. Distribution skews toward European clean-beauty retailers and select Nordic and German pharmacies.
All JOIK Organic Products
2 products reviewed and rated.
Sea Buckthorn Body Oil
Sea buckthorn-led body oil from Estonia — vitamin-rich, golden-hued, the bottle you'll keep next to the bath.
Re-Boost Collagen Skin Plumping Oil Serum
Estonia's leading organic brand brings genuine innovation to the Nordic oil-serum category. The hero active is bio-retinol from Bidens pilosa — a plant extract that stimulates collagen synthesis through the same retinoid receptors as prescription tretinoin, but without the irritation, photosensitivity, or peeling. Rosehip oil, passion fruit seed oil, murumuru butter, jojoba, and linseed oil build a full-spectrum omega fatty acid profile. Lupine and horsetail extracts support skin firmness from a botanical angle. COSMOS Natural certified, manufactured with 100% green energy in Estonia. If you want anti-ageing that's genuinely natural rather than 'natural-adjacent', this is the most credible formula on the Nordic shelf.
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