
Helan
Italian organic and ECOCERT-certified skincare made on the Ligurian coast.
Ask ChokChok AI
Get instant answers about Helan
Try asking
Helan is the Italian organic brand for people who actually read INCI lists. ECOCERT-certified across most of the line, formulations lean botanical-rich without crossing into greenwash territory, and the prenatal/post-pregnancy collection is one of the better European options for sensitive expecting skin. Available mostly in Italian organic shops and pharmacies — a quiet workhorse rather than a hype brand.
Strengths
- + ECOCERT-certified across most products
- + Strong prenatal/postnatal range
- + Genuine clean-formulation rigor
- + Italian heritage
Weaknesses
- − Limited distribution outside Italy
- − Branding leans clinical, not editorial
- − Range is wide but uneven
The Helan Story
Helan was founded in 1976 in Liguria, Italy, with a focus on plant-based formulations and organic ingredient sourcing. The brand was an early adopter of ECOCERT certification and became a quiet leader in Italian organic skincare and bodycare. Their Linea Mamma collection — a range of pregnancy and postnatal skincare formulated to be safe for sensitive expecting skin — is the brand's most globally recognized line, and the herbal cosmetics, deodorants, and home-fragrance ranges fill out a wide if niche-market catalog.
All Helan Products
4 products reviewed and rated.

Linea Mamma Belly Oil
The pregnancy belly oil that Italian midwives recommend by name — squalane, sweet almond, gentle lavender.

Comfort Crema Viso Antirughe
ECOCERT-certified anti-aging cream that doesn't skimp on actives — peptides, squalane, HA, no fragrance overdose.
Compare Helan With
Similar IT-Beauty brands
Brands with comparable formulation chops and price points

