Dot & Key

midEst. 2018· India

Colour-coded skincare for decision-paralyzed shoppers — every SKU maps to a concern, pastel architecture, Gen Z-native.

Nykaa's answer to The Ordinary. Genuinely clear positioning, reasonable formulas, huge pan-India retail presence. Under-eye creams are the cult.

All Dot & Key Products

14 products reviewed and rated.

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Moisturizer

8.5/10

Watermelon Cooling Icy Gel Moisturizer

Dot & Key's Watermelon Cooling Gel Moisturizer is one of the more interesting Indian indie formulations — five ceramides (1, 2, 3, 4, 6) + cholesterol = full lipid pyramid, plus niacinamide, watermelon fruit extract, hyaluronic acid, and methol/peppermint for the cooling sensation. ₹650 ($13) for genuine ceramide-pyramid work in a gel format.

OilyCombination

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Treatment

8.5/10

CICA & Niacinamide Serum

Dot & Key's CICA & Niacinamide Serum packs an ingredient list that reads like a K-beauty formulation — centella asiatica, five ceramides, alpha-arbutin, niacinamide, sodium hyaluronate, oat extract — into an Indian-priced product. The centella (CICA) provides anti-inflammatory soothing for acne-scarred and reactive skin. Niacinamide regulates sebum and fades post-inflammatory hyperpigmentation — the two concerns that dominate Indian skincare searches. Alpha-arbutin adds targeted brightening. The five-ceramide complex (1, 2, 3, 4, 6) with cholesterol mirrors the skin's natural lipid matrix for genuine barrier repair. Oat extract and licorice root add additional soothing. This is the Swiss Army knife serum for Indian skin concerns: acne, PIH, sensitivity, dehydration, barrier damage — all in one step. Dot & Key built this as their hero product, and it shows — every ingredient earns its place.