Brand Comparison

VANAV vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 7.5)

VANAV Krave Beauty

Rating7.5/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20182017

OriginSeoul, South KoreaSeoul, South Korea

Products17

Best Foranti-aging, firming, ComboSensitive, Acne-Prone, compromised-barrier

PhilosophyMulti-functional beauty devices combining galvanic, EMS, and LED technologies in single tools at consumer-friendly prices.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

VANAV

VANAV is a Korean-born device maker that built its reputation on the Up6 — a six-in-one device that combines ion, EMS, LED, and warming/cooling therapies. It is the most versatile single tool in the category and has become a default "first device" recommendation in Korean skincare communities.

Pros

✓ Multiple technologies in one device
✓ Excellent value vs buying separate tools
✓ User-friendly for device beginners

Cons

✗ Jack of all trades, master of none
✗ Build quality below LG or Cellreturn
✗ Smaller brand with limited aftercare

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros