Brand Comparison
Tower 28 vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8.3)
Rating8.3/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded20192017
OriginUnited StatesSeoul, South Korea
Products37
Best ForSensitive, Acne-Prone, redness, normalSensitive, Acne-Prone, compromised-barrier
PhilosophySensitive-skin-first beauty — non-irritating, hypochlorous-acid-backed, mission-driven clean.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Tower 28
Amy Liu's eczema-born brand with hypochlorous-acid SOS Spray as the MVP. Skincare-leaning makeup meets genuine sensitive-skin science.
Pros
- ✓ Genuinely sensitive-skin safe
- ✓ Hero SOS Spray
- ✓ Inclusive shade range
Cons
- ✗ Young brand, small range
- ✗ Pricing above mass market
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
