Brand Comparison

Tower 28 vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.3)

Tower 28 EasyDew

Rating8.3/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20192008

OriginUnited StatesSouth Korea

Products32

Best ForSensitive, Acne-Prone, redness, normalMature, Dry, normal

PhilosophySensitive-skin-first beauty — non-irritating, hypochlorous-acid-backed, mission-driven clean.Pharmaceutical-grade EGF, made gentle.

Tower 28

Amy Liu's eczema-born brand with hypochlorous-acid SOS Spray as the MVP. Skincare-leaning makeup meets genuine sensitive-skin science.

Pros

✓ Genuinely sensitive-skin safe
✓ Hero SOS Spray
✓ Inclusive shade range

Cons

✗ Young brand, small range
✗ Pricing above mass market

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros