Brand Comparison
Tower 28 vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8.3)
Rating8.3/108.7/10
Price RangeMid-Range ($$)Premium ($$$)
Founded20192008
OriginUnited StatesSouth Korea
Products32
Best ForSensitive, Acne-Prone, redness, normalMature, Dry, normal
PhilosophySensitive-skin-first beauty — non-irritating, hypochlorous-acid-backed, mission-driven clean.Pharmaceutical-grade EGF, made gentle.
Tower 28
Amy Liu's eczema-born brand with hypochlorous-acid SOS Spray as the MVP. Skincare-leaning makeup meets genuine sensitive-skin science.
Pros
- ✓ Genuinely sensitive-skin safe
- ✓ Hero SOS Spray
- ✓ Inclusive shade range
Cons
- ✗ Young brand, small range
- ✗ Pricing above mass market
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
