Brand Comparison

The Ordinary vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The Ordinary

Larger product range

The Ordinary EasyDew

Rating8.7/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20162008

OriginCanada/United StatesSouth Korea

Products212

Best ForOily, Combo, Acne-Prone, normalMature, Dry, normal

PhilosophyClinical formulations with integrity — transparent pricing, no marketing nonsense, one hero active per bottle.Pharmaceutical-grade EGF, made gentle.

The Ordinary

Single-active minimalism at drugstore prices. Routines are work to build, but the results (and the price) earn the cult.

Pros

✓ Elite price-per-active
✓ Genuinely effective formulas
✓ Radical transparency

Cons

✗ Overwhelming catalog
✗ Bare-bones textures
✗ Not beginner-friendly

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros