Brand Comparison

Thank You Farmer vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8)

Thank You Farmer Krave Beauty

Rating8/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20142017

OriginSouth KoreaSeoul, South Korea

Products27

Best ForOily, Combo, SensitiveSensitive, Acne-Prone, compromised-barrier

PhilosophyFarm-to-face skincare with fermented and naturally derived ingredients.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Thank You Farmer

Thank You Farmer is best known for their Sun Project sunscreens, which consistently rank among the best in K-beauty. The Water Sun Cream is a genuine holy grail for many. Beyond sunscreen, their fermented rice and botanical products are solid if unspectacular. Worth it for the SPF alone.

Pros

✓ Sun Project line has some of the best K-beauty sunscreens
✓ Lightweight, elegant textures
✓ No white cast on most skin tones
✓ Fermented ingredients add genuine skin benefits

Cons

✗ Brand recognition is lower outside Korea
✗ Some products contain fragrance
✗ Limited range compared to bigger brands
✗ Availability can be spotty

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros