Brand Comparison

Susanne Kaufmann vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.2)

Susanne Kaufmann EasyDew

Rating8.2/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded20032008

OriginAustria/GermanySouth Korea

Products72

Best ForMature, Dry, normal, SensitiveMature, Dry, normal

PhilosophyAlpine-luxury natural skincare — Bregenzerwald herbs, minimalist architecture-inspired packaging, wellness as serious business.Pharmaceutical-grade EGF, made gentle.

Susanne Kaufmann

Austria's quiet minimalist hotel spa brand. Feels like Le Labo for skincare. Gentler than active-heavy, but the textures are genuinely expensive-feeling.

Pros

✓ Alpine botanical depth
✓ Chic design language
✓ Natural and effective

Cons

✗ Premium pricing
✗ Quiet on hero products
✗ Less accessible globally

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros