Brand Comparison
Susanne Kaufmann vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 8.2)
Rating8.2/109/10
Price RangePremium ($$$)Budget ($)
Founded20032013
OriginAustria/GermanySeoul, South Korea
Products732
Best ForMature, Dry, normal, SensitiveOily, Combo, Acne-Prone, Sensitive
PhilosophyAlpine-luxury natural skincare — Bregenzerwald herbs, minimalist architecture-inspired packaging, wellness as serious business.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
Susanne Kaufmann
Austria's quiet minimalist hotel spa brand. Feels like Le Labo for skincare. Gentler than active-heavy, but the textures are genuinely expensive-feeling.
Pros
- ✓ Alpine botanical depth
- ✓ Chic design language
- ✓ Natural and effective
Cons
- ✗ Premium pricing
- ✗ Quiet on hero products
- ✗ Less accessible globally
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
- ✗ Some products have a faint tea tree scent
