Brand Comparison
SUQQU vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8.4)
Rating8.4/108.7/10
Price RangePremium ($$$)Premium ($$$)
Founded20032008
OriginJapanSouth Korea
Products42
Best ForDry, Mature, normalMature, Dry, normal
PhilosophyKose-premium Japanese beauty — skincare-meets-makeup with emphasis on Japanese facial massage and elegance.Pharmaceutical-grade EGF, made gentle.
SUQQU
SUQQU is Japanese luxury done with restraint. Their gankin (Japanese facial massage) methodology is trademarked. Skincare products are few but exceptional. Think Kanebo-tier but artier.
Pros
- ✓ Trademark Japanese massage methodology
- ✓ Refined texture research
- ✓ Kose premium tier
Cons
- ✗ Very limited SKUs
- ✗ Premium pricing
- ✗ Japan-primary
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
