Brand Comparison

Sunday Riley vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.1)

Sunday Riley EasyDew

Rating8.1/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded20092008

OriginUnited StatesSouth Korea

Products62

Best ForMature, Combo, dullness, normalMature, Dry, normal

PhilosophyHigh-performance actives at prestige prices — no basics, just hero serums.Pharmaceutical-grade EGF, made gentle.

Sunday Riley

TikTok's "first serum" era. Good Genes and A+ are genuinely punchy. The brand has had its moments (FTC, fake Sephora reviews) but the formulas still deliver.

Pros

✓ Potent actives
✓ Cult hero products
✓ Distinct luxe aesthetic

Cons

✗ Very premium pricing
✗ Past trust issues
✗ Can be irritating

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros