Brand Comparison

Su:m37° vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.6)

Su:m37°EasyDew

Rating8.6/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded20072008

OriginSouth KoreaSouth Korea

Products62

Best ForMature, Sensitive, DryMature, Dry, normal

PhilosophyLG's fermentation-first luxury line — naturally derived, 365-day brewed.Pharmaceutical-grade EGF, made gentle.

Su:m37°

Su:m37° bet its entire identity on one idea: ferment everything, for exactly 365 days, and don't add synthetic preservatives. The Secret Essence is what happens when that philosophy actually works — a naturally-fermented essence with legitimate cult status. Not cheap, not preachy, and the formulas have held up for 15+ years.

Pros

✓ Serious fermentation science
✓ Minimal synthetic preservatives
✓ Cult Secret Essence

Cons

✗ Luxury pricing
✗ Heavy natural fragrance
✗ Spa-lady packaging

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros