Brand Comparison

Sulwhasoo vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

Sulwhasoo EasyDew

Rating8/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded19662008

OriginSeoul, South KoreaSouth Korea

Products112

Best ForMature, Dry, ComboMature, Dry, normal

PhilosophyLuxury hanbang (traditional Korean herbal medicine) skincare rooted in ginseng research. Decades of R&D from parent company Amorepacific, focused on holistic skin renewal.Pharmaceutical-grade EGF, made gentle.

Sulwhasoo

Sulwhasoo is the prestige end of K-beauty, and it delivers on that promise more often than most luxury brands. The First Care Activating Serum is a genuinely unique product — the fermented hanbang complex provides visible results that cheap alternatives can't replicate. But the premium pricing means you're also paying for heritage, packaging, and brand prestige. Worth it for the hero products; less convincing across the full range.

Pros

✓ First Care Activating Serum is genuinely excellent
✓ Decades of ginseng and hanbang research behind formulations
✓ Luxurious textures and elegant packaging

Cons

✗ Premium pricing is prohibitive for most budgets
✗ Some products rely on brand heritage more than innovation
✗ Contains fragrance across much of the range

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros