Brand Comparison
Some By Mi vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7)
Some By Mi
Some By Mi's marketing is aggressive โ '30 Days Miracle' is a bold claim for any skincare product. Strip away the hyperbole and you'll find competent acid-based formulations at reasonable prices. The AHA BHA PHA Toner is a decent daily exfoliant for oily skin. Just don't expect miracles in 30 days or any other timeframe.
Pros
- โ AHA/BHA/PHA combination is well-executed
- โ Budget-friendly acid products
- โ Good entry point for chemical exfoliation
- โ Wide availability
Cons
- โ Marketing claims are wildly overblown
- โ 'Miracle' branding sets unrealistic expectations
- โ Tea tree scent is strong
- โ Can be too drying for non-oily skin types
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would โ with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- โ barrier-first philosophy
- โ cult hero in Great Barrier Relief
- โ transparent founder storytelling
- โ no fragrance / no essential oils
Cons










