Brand Comparison

Some By Mi vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 7)

Some By Mi Krave Beauty

Rating7/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded20162017

OriginSouth KoreaSeoul, South Korea

Products87

Best ForOily, Acne-Prone, ComboSensitive, Acne-Prone, compromised-barrier

PhilosophyAcid-forward, results-driven formulations targeting acne and troubled skin. The '30 Days Miracle' line is their core concept.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Some By Mi

Some By Mi's marketing is aggressive — '30 Days Miracle' is a bold claim for any skincare product. Strip away the hyperbole and you'll find competent acid-based formulations at reasonable prices. The AHA BHA PHA Toner is a decent daily exfoliant for oily skin. Just don't expect miracles in 30 days or any other timeframe.

Pros

✓ AHA/BHA/PHA combination is well-executed
✓ Budget-friendly acid products
✓ Good entry point for chemical exfoliation
✓ Wide availability

Cons

✗ Marketing claims are wildly overblown
✗ 'Miracle' branding sets unrealistic expectations
✗ Tea tree scent is strong
✗ Can be too drying for non-oily skin types

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros