Brand Comparison

Skinfood vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.5)

Skinfood EasyDew

Rating7.5/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded19572008

OriginSeoul, South KoreaSouth Korea

Products52

Best ForOily, Combo, DryMature, Dry, normal

PhilosophyThe original food-ingredient skincare brand. Uses real food extracts — black sugar, egg, avocado, honey — in effective, affordable formulations.Pharmaceutical-grade EGF, made gentle.

Skinfood

Skinfood pioneered the food-to-face concept decades before it became trendy. Their Black Sugar Mask is a genuine cult product that delivers visible results. The brand went through bankruptcy in 2018 and relaunched stronger. Their hero products are excellent, though the broader range can be hit-or-miss.

Pros

✓ Black Sugar Mask is a must-try
✓ Unique food-based formulations
✓ Long heritage brand
✓ Great physical exfoliants

Cons

✗ Went through bankruptcy (now recovered)
✗ Some products feel gimmicky
✗ Fragrance in most products
✗ Availability can be spotty

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros