Brand Comparison

Skin1004 vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8)

Skin1004 Krave Beauty

Rating8/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded20142017

OriginSeoul, South KoreaSeoul, South Korea

Products187

Best ForSensitive, Acne-Prone, ComboSensitive, Acne-Prone, compromised-barrier

PhilosophyCentella asiatica sourced from Madagascar as the foundation for soothing, barrier-repair skincare at accessible prices.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Skin1004

Skin1004 built an entire brand around Madagascar centella asiatica, and the single-mindedness pays off. The Centella Ampoule is a remarkably effective soothing serum for its price — genuinely comparable to products costing three times as much. The rest of the line is solid if unspectacular. If you have reactive, redness-prone skin and a tight budget, Skin1004 should be near the top of your list.

Pros

✓ Madagascar Centella Ampoule is excellent value
✓ Strong soothing and calming performance
✓ Budget pricing across the entire range

Cons

✗ Brand identity is one-dimensional — centella and little else
✗ Packaging and branding feel dated
✗ Limited innovation beyond the core centella line

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros