Brand Comparison
Shiseido vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8)
Rating8/108.7/10
Price RangePremium ($$$)Premium ($$$)
Founded18722008
OriginJapanSouth Korea
Products72
Best ForMature, Combo, DryMature, Dry, normal
PhilosophyEast meets West beauty science with 150+ years of researchPharmaceutical-grade EGF, made gentle.
Shiseido
A luxury powerhouse with genuinely innovative formulations backed by serious R&D.
Pros
- ✓ World-class sunscreen technology
- ✓ Elegant textures
- ✓ 150+ years of research
Cons
- ✗ Premium pricing
- ✗ Some products contain fragrance
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
