Brand Comparison
Sand & Sky vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7.7)
Rating7.7/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded20172017
OriginAustraliaSeoul, South Korea
Products27
Best ForOily, Combo, normal, Acne-ProneSensitive, Acne-Prone, compromised-barrier
PhilosophyPink-clay everything — Australian pink clay masks and smoothers for the TikTok crowd.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Sand & Sky
Built a brand on pink clay alone. The mask is a shower-caddy staple. Expansion into serums is solid-if-not-hero.
Pros
- ✓ Hero clay mask
- ✓ Instagrammable pink-everything
- ✓ Good-enough formulas
Cons
- ✗ Single-product-driven
- ✗ Clay formulas drying for some
- ✗ Premium for concept
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
