Brand Comparison

Salt by Hendrix vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.3)

Salt by Hendrix Krave Beauty

Rating8.3/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20142017

OriginAustraliaSeoul, South Korea

Products27

Best Forgifting, younger consumers, Instagram aesthetic, summer skincareSensitive, Acne-Prone, compromised-barrier

PhilosophyAustralian beachy-coded clean skincare with a strong gifting personality.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Salt by Hendrix

Salt by Hendrix is the Australian clean-beauty brand with a distinctive coastal-girl aesthetic — pink Himalayan salt, Australian botanicals, and packaging that lives well on Instagram. The Rosé Crystal Eye Mask and Ocean Mist Body Wash are the gifting-favorite heroes. Mid-tier pricing, distribution across Australian beauty retail and a growing international presence.

Pros

✓ Distinct coastal-girl branding
✓ Strong gifting appeal
✓ Affordable mid-tier
✓ Australian botanical sourcing

Cons

✗ Lifestyle-led, not treatment-led
✗ Some scents are heavy
✗ Limited international distribution

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros