Brand Comparison

Sallve vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.4)

Sallve EasyDew

Rating8.4/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20192008

OriginSão Paulo, BrazilSouth Korea

Products162

Best ForOily, Combo, normal, budget-consciousMature, Dry, normal

PhilosophyBrazil's DTC skincare insurgent — community-developed formulas, transparent pricing, and the brand that made evidence-based actives accessible to a generation of Brazilian women.Pharmaceutical-grade EGF, made gentle.

Sallve

Sallve is what you get when a Brazilian beauty editor (Julia Petit) and a tech entrepreneur build a skincare brand the way you'd build a startup: community polling for product development, ingredient-transparency-first marketing, and DTC pricing that cuts out pharmacy markups. The Super Vitamina C 20% and the Tonico Renovador are the two hero products, both formulated with Brazilian dermatologist input and priced at roughly half of imported equivalents. Sallve cracked the code on making Brazilians care about ingredient lists — not just packaging.

Pros

✓ community-developed product roadmap — users vote on what ships next
✓ transparent ingredient lists and pricing
✓ vitamin C serum rivals imports at half the price
✓ strong Brazilian dermatologist advisory board

Cons

✗ limited SKU count — only ~15 products
✗ online-only distribution — no pharmacy presence
✗ some products sell out for weeks
✗ packaging is functional, not luxe

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros