Brand Comparison
Saborino vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8)
Saborino
Saborino is the BCL Company-owned Japanese brand that built the 60-second morning mask category. Founded in 2015, the brand's mint-scented Morning Face Mask (the original peppermint variant) became a Japanese drugstore phenomenon and TikTok viral product — wash, tone, moisturize in one wipe-and-go sheet, with a cooling mint sensation to wake you up. The Morning Mask line expanded into multiple variants (mint, fruity moist, calming) plus the Otsukaresama ("thanks for your hard work") night mask. Saborino's positioning is genuinely modern: morning skincare for clients who don't have time for the multi-step Japanese routine, in a single 60-second swipe.
Pros
- ✓ 60-second morning ritual genuinely useful for busy clients
- ✓ wash + tone + moisturize compression in single sheet
- ✓ TikTok cult validation
- ✓ accessible drugstore pricing ($15 for 28-32 sheets)
Cons
- ✗ sheet-mask waste profile (single-use cellulose)
- ✗ less treatment depth than dedicated serums
- ✗ mint scent can be off-putting for fragrance-averse users
- ✗ PEG-60 hydrogenated castor oil may not suit clean-beauty preferences
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
