Brand Comparison
Rosette vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8.5)
Rosette
Rosette is one of Japan's oldest skincare companies (founded in 1929 as Rosette Soap Co.), best known internationally for the Ceramide Gel — a multifunctional hydrating gel that combines lotion, essence, emulsion, cream, and mask in a single 130g jar for under $15. The formula is the brand's calling card: three types of ceramides + collagen + hyaluronic acid, fragrance-free, alcohol-free, weakly acidic. It punches dramatically above its price point and has become a cult-status budget pick across J-beauty TikTok and reddit. The brand also makes a Rice Release Cleansing Paste and several drugstore cleansers/peels that are genuinely good. Limited international distribution outside Japanese-import retailers (Yami, Japanese Taste, Amazon-import sellers), but worth seeking out for the Ceramide Gel alone.
Pros
- ✓ the Ceramide Gel is one of the best budget moisturizers in J-beauty
- ✓ 100-year Japanese drugstore heritage
- ✓ fragrance-free, alcohol-free formulations
- ✓ absurd value — $13 for 130g of well-formulated gel
Cons
- ✗ limited international distribution outside Japan-import retailers
- ✗ small product range internationally
- ✗ packaging is utilitarian Japanese drugstore style
- ✗ no real US/EU brick-and-mortar presence
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
