Brand Comparison

Ranavat vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

Ranavat EasyDew

Rating8/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded20182008

OriginLos Angeles, USA / IndiaSouth Korea

Products32

Best Fordullness, Mature, hyperpigmentation, DryMature, Dry, normal

PhilosophyAyurvedic luxury — not your grandmother's kumkumadi — designed for the global Sephora shopper.Pharmaceutical-grade EGF, made gentle.

Ranavat

Michelle Ranavat built the brand non-Indian Ayurveda fans aren't embarrassed to display on their shelf. The Radiant Rani brightening saffron serum is genuinely beautiful. Prices are Sephora-premium, not Indian-market-premium, which is the tradeoff. If you want heritage Ayurveda with luxury-tier formulation and packaging, this is it.

Pros

✓ Beautiful, Sephora-tier packaging
✓ Genuine Ayurvedic ingredient knowledge
✓ Saffron-forward brightening works
✓ Built for Western distribution

Cons

✗ Premium pricing
✗ Ayurveda purists may find it over-produced
✗ Limited product count

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros