Brand Comparison

Principia Skincare vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

Principia Skincare EasyDew

Rating8/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20172008

OriginBrazilSouth Korea

Products92

Best ForOily, Combo, Acne-Prone, MatureMature, Dry, normal

PhilosophyClinical-grade actives, Brazilian formulation — a local answer to The Ordinary, with higher tech and tighter pricing.Pharmaceutical-grade EGF, made gentle.

Principia Skincare

Brazil's "active-first" indie hero. Nothing flashy, everything dosed seriously. Polishing, retinol, vitamin C at a real price.

Pros

✓ Clinical-strength actives
✓ Pricing clarity
✓ Formulation nerdery

Cons

✗ Distribution outside Brazil
✗ Packaging is utilitarian
✗ Young brand

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros