Brand Comparison

Primera vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.9)

Primera EasyDew

Rating7.9/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20142008

OriginSouth KoreaSouth Korea

Products32

Best ForSensitive, Dry, normalMature, Dry, normal

PhilosophyAmorepacific's botanical-embryo brand — grains, seeds, sprouts.Pharmaceutical-grade EGF, made gentle.

Primera

Primera's whole thing is "skin as embryo" — formulas built around sprouted grain extracts, seed oils, and nutrient-dense botanicals. The Miracle Seed Essence is a smarter alternative to most Amorepacific toners, and the Alpine Berry line is solid for sensitive skin. Feels like a lab project that accidentally became a real brand.

Pros

✓ Grain-sprout innovation
✓ Sensitive-friendly formulas
✓ Amorepacific R&D backing

Cons

✗ Inconsistent global availability
✗ Subtle fragrance still present
✗ Overlooked next to Laneige

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros