Brand Comparison
Plum vs Mediheal
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Mediheal
Higher editor rating (9 vs 7.9)
Rating7.9/109/10
Price RangeMid-Range ($$)Budget ($)
Founded20142009
OriginIndiaSeoul, South Korea
Products1310
Best ForOily, Combo, Acne-Prone, normalall skin types, Acne-Prone, Sensitive, dehydrated
Philosophy100% vegan, clean, transparent Indian skincare — sulfate- and paraben-free, Indian indie, aesthetic-forward.Clinical-grade sheet masks and targeted treatment pads, bringing dermatology-backed ingredients to daily skincare at mass-market prices.
Plum
The Indian answer to The Ordinary — active-led, vegan, drugstore-accessible. Green Tea range is the starter pack for Indian skincare newbies.
Pros
- ✓ Fully vegan
- ✓ Active-led budget line
- ✓ Pan-India availability
Cons
- ✗ Limited hero products
- ✗ Fragrance-heavy
- ✗ Mass-market positioning
Mediheal
Mediheal is the top-selling skincare brand at Olive Young for two years running — beating more than 3,000 brands. Their sheet masks created the modern sheet mask category, and their Madecassoside Blemish Pad saw 820% year-over-year growth. If you only add one new sheet mask brand to your routine, make it this one.
Pros
- ✓ #1 selling brand at Olive Young
- ✓ Clinical-grade sheet mask formulations
- ✓ The Madecassoside line is category-defining
- ✓ Affordable daily-use pricing
Cons
- ✗ Sheet masks are single-use and generate waste
- ✗ Some older lines contain fragrance
- ✗ Huge catalog can be overwhelming
