Brand Comparison

Plum vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.9)

Plum EasyDew

Rating7.9/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20142008

OriginIndiaSouth Korea

Products132

Best ForOily, Combo, Acne-Prone, normalMature, Dry, normal

Philosophy100% vegan, clean, transparent Indian skincare — sulfate- and paraben-free, Indian indie, aesthetic-forward.Pharmaceutical-grade EGF, made gentle.

Plum

The Indian answer to The Ordinary — active-led, vegan, drugstore-accessible. Green Tea range is the starter pack for Indian skincare newbies.

Pros

✓ Fully vegan
✓ Active-led budget line
✓ Pan-India availability

Cons

✗ Limited hero products
✗ Fragrance-heavy
✗ Mass-market positioning

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros