Brand Comparison
Pink Cheeks vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7.5)
Rating7.5/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded20122017
OriginSão Paulo, BrazilSeoul, South Korea
Products27
Best ForCombo, Oily, SensitiveSensitive, Acne-Prone, compromised-barrier
PhilosophySports-performance sunscreen and body — Brazilian marathoners' secret for years.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Pink Cheeks
Pink Cheeks built its reputation on real sport-use-case sunscreens. The Supreme SPF50 is the athlete's pick.
Pros
- ✓ Sport-grade water-resistance
- ✓ Fragrance-free sweat-tested
- ✓ Athletic community credibility
Cons
- ✗ Sports-specific
- ✗ Premium for Brazilian SPF
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
