Brand Comparison
Peter Thomas Roth vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8)
Peter Thomas Roth
Peter Thomas Roth has been on the Sephora shelf since the brand was a single Manhattan boutique in the 1990s, and the formulation philosophy hasn't changed: pile actives at the top of the INCI, design the packaging like a clinical brief, and lean into hero ingredients (24K gold, retinol, hyaluronic acid clouds, vitamin C). The Water Drench Hyaluronic Cloud Cream and Potent-C Serum are the line's two genuine workhorses — both stand up to the marketing claims, both are reasonably priced for the active concentrations, both have built decade-long Sephora-best-seller followings. Some of the gimmickier launches (24K Gold Eye Patches, Cucumber Gel Mask) lean theater over performance. As a brand it's not minimalist or magazine-cool — but it's a reliably solid Sephora pick when you want clinical-leaning skincare with bottle-as-trophy packaging.
Pros
- ✓ high active concentrations at Sephora-mid-tier pricing
- ✓ Water Drench Cloud Cream and Potent-C Serum are genuine workhorses
- ✓ 30+ year Sephora heritage with consistent quality
- ✓ broad product range covers most concerns
Cons
- ✗ theatrical packaging (24K gold, etc.) often overshadows the formulation
- ✗ fragrance present in many products
- ✗ the claim density on every box can feel exhausting
- ✗ less editorial cool than a Drunk Elephant or Sunday Riley
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
