Brand Comparison
Paula's Choice vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 8.6)
Rating8.6/109/10
Price RangeMid-Range ($$)Budget ($)
Founded19952013
OriginUnited StatesSeoul, South Korea
Products832
Best ForOily, Acne-Prone, Combo, MatureOily, Combo, Acne-Prone, Sensitive
PhilosophyResearch-backed skincare — every formula tied to a peer-reviewed study, no pseudoscience allowed.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
Paula's Choice
The dermatologist's dermatologist brand. The 2% BHA liquid is a dupe-proof classic. Everything else is earnest, effective, unsexy.
Pros
- ✓ Rigorous research-based formulas
- ✓ Iconic BHA liquid
- ✓ Detailed ingredient database
Cons
- ✗ Plain textures
- ✗ Uninspiring packaging
- ✗ Less innovation than indie rivals
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
- ✗ Some products have a faint tea tree scent
