Brand Comparison

Paul & Joe Beauté vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.6)

Paul & Joe Beauté EasyDew

Rating8.6/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded20022008

OriginJapanSouth Korea

Products12

Best Forluxury makeup, gifting, editorial collectors, J-beauty crossoverMature, Dry, normal

PhilosophyJapanese-French luxury cosmetics house with art-illustrated packaging and serum-rich base products.Pharmaceutical-grade EGF, made gentle.

Paul & Joe Beauté

Paul & Joe Beauté is the Japanese-formulated, French-coded luxury cosmetics brand whose product packaging looks like Parisian wallpaper come to life. Founded by Sophie Mechaly under the parent Paul & Joe fashion house, the line is renowned for serum-rich foundations, lipsticks in iconic feline-portrait packaging, and skincare with genuine J-beauty formulation rigor underneath the French-aesthetic styling.

Pros

✓ Iconic illustrated packaging
✓ Serum-rich base makeup
✓ Japanese formulation quality
✓ Strong editorial polish

Cons

✗ Luxury pricing
✗ Branding leans niche
✗ Limited US distribution

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros