Brand Comparison

Pat McGrath Labs vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Larger product range

Pat McGrath Labs EasyDew

Rating8.7/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded20152008

OriginUnited StatesSouth Korea

Products12

Best Forluxury makeup, high-pigment color, Sephora luxury, giftingMature, Dry, normal

PhilosophyIconic British makeup-artist Pat McGrath's American luxury cosmetics line — Skin Fetish, Mothership palettes, runway-glow heroes.Pharmaceutical-grade EGF, made gentle.

Pat McGrath Labs

Pat McGrath Labs is the cult luxury cosmetics brand from one of the most influential makeup artists in fashion history. The Skin Fetish Sublime Skin Highlighting Powder, Mothership Eyeshadow Palettes, and BlitzTrance Lipsticks are the cornerstone heroes — all formulated with the kind of pigment density and runway-glow energy that earned the brand its devoted Sephora-front-row following.

Pros

✓ Iconic founder credibility
✓ Runway-grade pigment density
✓ Cult palette and lipstick lineup
✓ Strong editorial polish

Cons

✗ Luxury pricing across the board
✗ Branding leans dramatic
✗ Limited skincare-treatment range

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros