Brand Comparison

ONE THING vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8)

ONE THING Krave Beauty

Rating8/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded20192017

OriginSouth KoreaSeoul, South Korea

Products77

Best ForSensitive, Combo, Oily, DrySensitive, Acne-Prone, compromised-barrier

PhilosophySingle-ingredient essences and toners for customizable layering routines.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

ONE THING

ONE THING is the ultimate customization brand. Each product contains one key botanical extract, so you can mix and match based on your skin's daily needs. The quality is surprisingly high for the price, and the concept is perfect for skincare enthusiasts who want control over their routine. Artemisia and Centella are standouts.

Pros

✓ Single-ingredient concept allows true customization
✓ Exceptionally affordable for the quality
✓ Large bottles with generous amounts
✓ Clean, transparent formulations

Cons

✗ Requires skincare knowledge to build a routine
✗ Packaging is very basic
✗ No complex multi-active products
✗ Some extracts are more effective than others

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros